Super System Giveaway for Cougar Gaming
Super System Giveaway for Cougar Gaming.
Cougar Gaming are a gaming peripherals and cases brand which target a worldwide audience.
The company was interested in increasing their audience size on social media platforms in an exciting and engaging manner.
Giveaways are an ideal way to gain interaction with your consumers and drastically grow your network. With a set budget, we setup to deliver the best competition possible!
- An average of over 34% of new customers are acquired through contests
The plan...
We set out to create an impactful competition in collaboration with multiple brands, allowing us to drastically increase the reach of our campaign.
The execution...
We were able to secure multiple brands to join the competition by adding their own products to the prize pool, as well as promoting the competition over on their own channels. The competition was set up and planned by our marketing team and was promoted via social posts and paid advertisements.
The result? Over 600% increase in profile visits in just a week! Most importantly, we managed to get our clients brands in front of a huge audience, resulting in not only a big following but great brand awareness.
With 48,711 impressions, the CTR on the paid advert reached 8%. Moreover, with a £100 budget, the advert acquired 3,898 link clicks. The competition landing page had a conversion rate of 31.9% and saw 10,295 separate entries.
- 55.82% of brands surveyed run simultaneous giveaways on multiple social networks, mostly combining Facebook and Instagram (43.12%)
