Tanki is a UK-based brand that offers eco-friendly toilet paper that is designed to completely disperse during flushing, without containing any plastic and glue.
Their aim is to provide a sustainable solution for individuals who care about the environment and are looking for products that align with their values.
As part of their marketing strategy, we contacted with social media influencers who have a following of people interested in sustainable living and environmentally-friendly products. The objective was to increase brand awareness and generate social proof by leveraging the influencers' reach and influence.
- Research and identify a list of social media influencers in the sustainable living and environmentally-friendly product niche.
- Reach out to the influencers via email or direct message, introducing our client's tanki toilet roll and explaining why we believe it would be a good fit for their audience.
- Offer the influencers a free sample of the toilet roll in exchange for an honest review on their social media channels.
- Provide the influencers with branded content, including images and videos of the product, to share with their audience.
- Monitor social media channels for mentions and engagement with the brand, and engage with followers who have questions or comments about the product.
The influencer campaign generated a significant amount of engagement on social media, with influencers posting positive reviews and recommending the product to their followers. The campaign also led to an increase in brand awareness and website traffic, as followers of the influencers clicked through to learn more about the product. Additionally, the campaign generated a number of user-generated content pieces from satisfied customers who shared their own photos and reviews of the toilet roll on social media.