PC Giveaway for Cougar Gaming & Patriot Viper.

PC Giveaway for Cougar Gaming & Patriot Viper.

For this giveaway, we partnered up our clients Cougar Gaming and Patriot.

Cougar Gaming is a gaming peripherals and cases brand which target a worldwide audience.

Patriot Viper is a brand of Patriot Memory, a global leader in performance memory, Solid State Drives (SSD's), and flash storage solutions. Well-known, they produce top-tier line of computer memory.

We utilised this opportunity to increase the audience size on social media platforms for both brands in an exciting and engaging manner.

Giveaways are an ideal way to gain interaction with your consumers and drastically grow your network. With a set budget, we setup to deliver the best competition possible!

An average of over 34% of new customers are acquired through contests

The plan...

We reached out to review/news site KitGuru and set out to create an impactful competition in collaboration with multiple brands, including two of our own clients, allowing us to drastically increase the reach of our campaign.

The execution...

We were able to secure multiple brands to join the competition by adding their own products to the prize pool. The competition was set up and planned by our marketing team and was promoted via social posts and paid advertisements. KitGuru (Tech news/review site) released their own video announcing the giveaway and created an article to show in their homepage!

The result? Over 3,750% increase in monthly social media profile visits on average across both brands! Most importantly, we managed to get our clients brands in front of a huge audience, resulting in not only a big following but great brand awareness.

The paid promotion for the giveaway reached a total of 525,585 impressions. The competition landing page had a conversion rate of 34.66%and saw 4,064 separate entries.

‍55.82% of brands surveyed run simultaneous giveaways on multiple social networks, mostly combining Facebook and Instagram (43.12%)