In-House Video Marketing For Cougar Gaming UK

Cougar sell a range of gaming products including gaming mice, keyboards, headsets, cases, power supply units, cooling, and related accessories. A complete range of first-quality products for the serious gamer.

Cougar were wanting to increase awareness of their brand, by spreading their brand message and showing the range of products that they offer.

According to EliteContent Marketer, 66% of people said they’d prefer to watch a short video to learn about a product or service.

The plan...

Increase traffic to Cougar Gaming products and awareness of Cougar Gaming’s brand through in-house video work.

The execution…

Once we had established that Cougar wanted to increase awareness of their brand and products, we set to work on a full Cougar Gaming set-up in our studio.

We shot a range of videos capturing the overall set-up as well as close up shots of individual products. Once we had all the shots we needed, we set to editing.

For this particular project we wanted to push these videos on mobile platforms such as TikTok, as well as Facebook, therefore we created both a landscape and portrait video to suit all of these functions.

Within the video we highlighted a range of brand messages to emphasise who Cougar are as a brand as well as focusing on a range of USPs of Cougar Gaming products.

Once we had finalised the video work, we then decided on advertising budgets and established the platforms we would run this through.

We set the videos up to run through Facebook and Instagram (feed and stories) as well as through TikTok. The Facebook advert in the first month received 29,457 impressions and 238 link clicks and on TikTok it received 67,644 impressions and 781 clicks. We also shared a range of shots from this project organically through their social media channels.

The success of this project has led us to create more video work for Cougar Gaming and other brands.