Achieving Remarkable Growth Through Digital Marketing

This case study revolves around a retailer specialising in a diverse range of products. Launched in 2019 amid challenging circumstances, the retailer sought the expertise of a PPC specialist to create a tailored digital marketing strategy.As a prominent player in the e-commerce landscape, the retailer faced stiff competition and aimed to increase website traffic, improve conversion rates, and maximize Return on Investment (ROI) through PPC advertising. Our goal was to develop a customized approach to help them stand out in their industry.Our team of PPC experts conducted a thorough analysis of the retailer's business goals, target audience, and competitors to craft a comprehensive strategy capable of consistently delivering the desired return on ad spend (ROAS).


Google Shopping Campaigns

We designed and executed an extensive Google Shopping campaign structure that consistently achieved the desired ROAS.

High-Intent Search

By analysing Search Term Reports, we pinpointed high-intent traffic and adjusted bidding strategies accordingly.

Optimised Bidding Strategies

We conducted experiments with various bidding strategies to ensure precise ad visibility to the right audience at the right time.

Platform Expansion

Expanding the initial Google Ads efforts to other platforms broadened the retailer's reach while maintaining the desired ROAS.


Decrease in Overall PPC Spend Year-on-Year

Increase in Sales Revenue Year-on-Year

increase in ROAS (Return-on-Ad-Spend) Year-on-Year


In conclusion, our PPC strategy implementation for the retailer yielded remarkable results. Through meticulous planning, strategic keyword selection, compelling ad copy, and continuous optimisation, we achieved outstanding outcomes that directly impacted the company's financial performance. The retailer has experienced significant growth, leading to the introduction of additional brands and product lines.Our collaboration has resulted in profitable, sustainable campaigns across various platforms, including Google Search, Google Shopping, Microsoft Ads, and Meta Ads.