The Importance of Social Media Engagement

The Importance of Social Media Engagement

The Importance Of Interacting With Your Social Media Audience

Why Social Media Engagement Is Important

Expands Reach

Social media allows any brand of any size to expand their reach. By improving your social media presence and interacting with your audience, it can give your brand the chance to reach more potential customers.

Builds Relationships

One of the biggest benefits of social media is that it can build relationships between your brand any potential customers. Whether this is through interacting with posts your brand is tagged in, or reaching out to people who are interested in products/ services similar to your own, this can develop relationships and build trust in your brand.

Engaging with accounts can also give your brand more of a personality and make it seem more human. By giving your brand a voice, your customers can connect and trust your brand more easily and are in turn more likely to purchase/ repurchase your products.

Boosts Brand Awareness

For new and small brands, increasing brand awareness is one of the most important marketing focuses. When someone comments/ interacts with your brands social media post, this increases your brand awareness by showing this engagement to friends and friends of friends. So, engaging back with your audience will encourage this further and boost your brand awareness.

Cost Effective

Engaging with your audience on social media is a great way to make the most of this cost-effective marketing tool. By spending a small amount of time on social media each day, this can build relationships, gain brand awareness, reach and more at no cost.

Increase Customer Advocacy

Looking after your existing customers is just as important as gaining new ones. Social media can be a great way to improve customer support and respond to complaints/ queries. By giving your existing customers the best service by putting them first and in turn, increasing your customer advocacy, it will make them more likely to recommend your brand to more people or leave a positive review.


Engaging with your audience on social media is a cost effective and time effective way to help grow your brand. Whether you’re a new brand or an established brand, engaging with your audience is a vital part of social media marketing and has many benefits. You can read more about the benefits of social media marketing here