What is a micro-influencer?
A micro-influencer is an influencer who has between 1,000- 10,000 followers. Micro influencers are growing at a fast pace and are being used by more and more brands in 2021.
Influencer campaigns can span across a variety of formats and platforms such as; IGTV, Instagram reels, hashtag challenges on TikTok, simple product shots, livestreams, or Youtube reviews and videos and are a great way to target a specific audience.
Benefits of micro-influencer marketing
As micro-influencer marketing grows, businesses are starting to find new ways to work with influencers to benefit their brands.
One of the main benefits of micro-influencer marketing is the lower cost in comparison to celebrity content, therefore it is a great alternative for smaller or newer brands with less budget.
Another benefit of micro-influencers is that although they may have a smaller following than celebrity accounts, they often have a higher engagement rate. Surprisingly often, as the account gains followers, the number of likes and comments decreases. Meaning the content shared from bigger accounts is often less targeted than content from an account with below 10,000 followers.
Micro-influencers also have the benefit of having no manager or middle-man to go through. Because of this, people can interact directly with influencers and are more likely to trust the authenticity of the brand partnership.
How can micro-influencers be used in tech marketing?
The technology audience is vast and the number of micro-influencers in this area is great, so why not make use of this?
Just like in any other commercial sectors, the tech audience value the opinions of like-minded people and are starting to use social media more and more to influence their decisions to buy.
A great way to use micro-influencers when marketing tech is through reviews. This can be inwritten form or through a video on Youtube, Instagram or TikTok. By getting a micro-influencer to review your product, this creates a trustworthy analysis which will be seen by a targeted audience.
Instagram is a great way to use micro-influencers to reach more people and generate visual content. Many tech brands use Instagram as a form of influencer marketing, by asking micro-influencers to share photos of the product using a specific hashtag to reach a specific audience. This then often creates a spiraling effect, where customers and other IG users then start to follow suit and expand the reach of the campaign.
Micro-influencers are also a great way to run competitions. By using micro-influencers to run a brand competition, you can collaborate and reach a wide audience while benefiting both your brand and the influencers brand.
Whether you use micro-influencer marketing to generate reviews, gain followers on social media or promote a new product, there are so many ways you can use it to benefit and help grow your brand.