How Evolution Media Scaled Spiral Graphics to 3x Growth in Just 6 Months
Driving traffic, increasing conversions, and building customer loyalty through tailored digital strategies.
12.94
ROAS on Meta campaigns within 3 months
108.94%
Increase in PPC-driven revenue
53%
Sales Growth on the Website in the Last 12 Months
The Brand
The Brand
Founded in 2009, Spiral Graphics has built a reputation as a specialist in high-quality motocross graphics and related products. With a strong commitment to customer service and product quality, Spiral Graphics prioritises service with a smile and delivers products that meet customers’ exact needs. To achieve their growth goals, Spiral Graphics sought to expand online sales through a robust Meta and Google advertising strategy.
The Challenge
The Challenge
Despite offering premium products and a loyal customer base, Spiral Graphics faced significant challenges in scaling online sales, particularly through paid advertising. These included:
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Difficulty driving conversions via Meta and Google Ads.
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A need to increase website sales and overall online growth.
Our Solution
Our Solution
Evolution Media developed a comprehensive advertising and optimisation plan for Spiral Graphics, focused on boosting visibility, improving ad performance, and enhancing website sales.
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Meta Campaign Strategy: We implemented a structured funnel approach, segmenting audiences to target awareness, consideration, and conversion stages. The ad strategy included testing a mix of creatives (image, shopping carousel, and video) to determine the most effective formats for each audience segment.
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PPC Strategy: Addressing initial tracking issues, we optimised Spiral Graphics' PPC structure by segmenting search and display campaigns, refining keyword targeting, and creating specialised ad copy to improve relevancy and engagement. Additionally, Google Shopping ads were segmented for better control and performance.
Results
Results
Through Evolution Media’s targeted approach, Spiral Graphics saw substantial improvements across all key performance areas:
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Meta (Facebook/Instagram) Campaigns (13th Aug – 29th Oct, UK):
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ROAS: 12.94
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266.572% increase in ROAS
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PPC (Google) Campaigns (5th December 2023- 28th Oct 2024 UK)
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123.91% Increase in ROAS
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Conversion Rate: 2.12%
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Website Sales and Traffic:
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53% growth in sales over the last 12 months
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87% increase in conversion rate
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Through strategic audience targeting, ad creative testing, and optimised account management, Evolution Media successfully drove revenue growth for Spiral Graphics.
Other Success Stories
Other Success Stories
Let’s Grow Your Business Together
Whether you’re looking to boost your brand visibility, increase your online sales, or improve customer retention, we have the expertise to make it happen. Let us help you drive traffic, convert visitors, and scale your eCommerce brand effectively.
Contact us today for a free consultation, and let's start your growth journey.
