What is user-generated-content?
User generated content, or consumer generated content, is content related to or about your brand that's created by someone who's not an official ambassador or paid influencer with your business.
Due to the pandemic, companies have had to find alternative ways to capture their audience without big budgets and studio set-ups. Over the last year there has been an increase in time spent on social media by customers and user generated content is becoming more and more popular.
Benefits of UGC?
UGC is the perfect way to bring brands and their customers together, allowing them to feel connected. Consumers have been found to trust UGC over brand photography, due to being able to relate to the subject much more closely. According to TINT 75% of marketers know that adding UGC makes brand content more authentic.
Another benefit of UGC is that it is a much faster and cheaper way to create visual content for your brand’s social media, while staying in touch new and upcoming trends.
UGC is also a great way to solidify and strengthen relationships with existing customers. It is found to be just as important to build the bond with existing customers as it is to gain new ones as their intent to buy is much higher.
How can you use UGC in tech marketing?
A great way to use UGC in tech marketing is through customer photos of PC builds, desk set-ups or other tech. By starting to share customer’s photos, this will encourage more and more people to start sharing photos of their tech while putting inspiring content out to your followers.
A great way to encourage users to share content related to your brand is to ask your followers to use a specific hashtag or tag you in the post when sharing the content. Not only does this make the content easier for you to find, but it also allows consumers to see other posts shared by likeminded people buying from your brand.