The Benefits of Social Media Marketing
Social media is a great tool for marketing your business. It allows you to showcase your brand and products, while interacting with your customers and creating a community. There are many benefits of using social media for your brand, below we have listed just a few of these:
Increase Brand Awareness
Social media is a great way to gain brand awareness. By creating social media channels for your business and getting your friends and colleagues to like and share posts, it will get your brand more exposure and help you reach more potential customers. You will only need to invest just a few hours per week, posting and interacting with your followers and the social community to start to see a growth in following and get your brand known by more people.
Promote Your Products/ Services
As well as building an audience for your brand, social media can also be a great way to promote your products/ services to your growing audience. Social media can be the perfect way to use creativity to tell your brand story and educate people about what you sell. It has been found that 72% of customers are more likely to purchase a product from your business after they follow you!
Although social media is great for promoting your products, you do not want to be posting too frequently about prices or offers. It is more beneficial to have a variety of content, so you are not always pushing products on your followers. By posting content which not only promotes your brand but also gives something back to your followers, you are also more likely to keep existing followers while educating them about your brand in a less obvious (pushy) way.
A few post ideas are; UGC (user generated content), factual content, videos (including reels & IG TV) & FAQs.
Increase Traffic to Your Site or Blog
Social media marketing can help to send traffic directly to your site. There are so many people on social media today, that by posting frequently you will be reaching new people each day. This will in turn give you more chance of reaching new customers than with a website alone.
If you are a new business and your search ranking is not as high as a more established brand, social media can be extremely beneficial to get people to your site.
Improved Search Engine Ranking
Although using social media does not directly improve search engine ranking, it has been found to increase traffic to sites. There has also been evidence of brands who have used social media for a year or more, to have seen an increase in search engine ranking which in turn will benefit your SEO.
Connect With Your Audience & Gain Brand Trust
A big goal of most brands is to develop a loyal customer base, who will continue to return and purchase from your brand. Social media cannot only be beneficial to educate consumers about your products, but it can also be a great way to build on your audience and interact with existing customers. When customers can interact and speak directly with a brand, they are more likely to trust the brand and become a loyal customer. Having a social media channel can also make it easier to offer handy customer service, which in turn will improve customer satisfaction.
Conclusion
Whether you’re a new brand or a more established brand, social media can have many benefits for your business. From building brand awareness to increasing your online traffic, social media is a must for all brands today.
