What is a Connected Online Experience? An online experience is defined by how a consumers experiences interact with your company, as 72...

Introduction Short form video is blowing up massively as the new space in social media, with companies such as Instagram and TikTok being...

What are Story Highlights? Instagram Story Highlights are a way to highlight and save your most relevant stories to your profile after...

Set Goals and Track Performance To understand your social media success, it is important to know where you’re at now and set goals for...

For many marketers, Instagram's algorithm is a mystery. With frequent changes and updates, it is difficult to keep track of how to reach...

There are many aspects to consider when starting a social media channel, from branding, to how often to post. We have put together a few...

TikTok is well known for being the fastest growing social media platform of all time, with over 689 million users worldwide (as of...

What Is Brand Voice? Brand voice is what puts your brand personality forward and the way that content is delivered to your audience is...

What is Contest Marketing? Contest marketing involves using giveaways and sweepstakes to reach a specific marketing goal. Using contest...

The Importance Of Interacting With Your Social Media Audience Why Social Media Engagement Is Important Expands Reach Social media allows...

Influencer Marketing Is On The Rise Influencer marketing is showing no sign of slowing down. With the pandemic throughout 2020, social...

Social media is a great tool for marketing your business. It allows you to showcase your brand and products, while interacting with your...

With over half the users online browsing from a mobile device, considering how webpages are designed for different formats is more...

In 2021 we are seeing a rise in demand for sustainability, with consumers now considering their impact on the planet when making buying...

What are Reels? In August 2020 Instagram released a new feature called ‘Reels’. These are short-form videos (up to 15 seconds long),...

Why use video marketing? Video marketing is on the rise in 2021, with more and more consumers preferring to learn about products from...

What is user-generated-content? User generated content, or consumer generated content, is content related to or about your brand that's...

What is a micro-influencer? A micro-influencer is an influencer who has between 1,000- 10,000 followers. Micro influencers are growing at...